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Expressing the quirky, flavorful brand that is Delirium
Role:
Graphic Designer
Content Marketing
Problem:
Delirium is a new brewery in a small town (Leesburg, VA). Although the brand is established in Europe, it is unknown in the USA
Solution:
Express the playfulness of a brand that uses a pink elephant as a logo. Create designs that are bright and inviting to give the impression of a fun atmosphere.
What I did:
I’ve only worked on predominantly internal products. I wanted to explore a customer facing space. I saw an opportunity for product improvement on another team. I conducted user/business research, tested UX copy, designed an experiment, and packaged all the work and handed it to the owning product team to use.
What I learned:
I learned how to find opportunities for myself to grow toward my own goals.
Delirium blends old world traditions with new world flavors
People who drink beer want to have fun
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